Woman applying botanical serum in soft morning window light, translucent product catching light on fingertips
Patch-tested. Fragrance-free. Always.

Skin that finally
exhales.

Botanical formulations made for skin that reacts to everything. No fragrance, no compromise — just the ingredients your skin has been waiting for.

Soothe Calm Serum pale glass bottle with minimal label on soft oat surface

Bestseller

Calm Barrier Serum

Free in kit

Oat kernel extract · Centella · No fragrance

Patch-tested97%
no reaction
Scroll
97%

No reaction in patch tests

0

Synthetic fragrances, ever

12

Botanicals, nothing synthetic

4.9★

Avg rating, 2,400+ reviews

The Collection

Each bottle,
a considered thing.

Click any product to lift the lid — see the full formulation, the clinical data, and the single thing we chose to leave out.

Transparency

We show you
everything.

97%

average no-reaction rate

Patch-tested, not just claimed

Every formulation goes through a 72-hour occlusive patch test with a 50-person panel before it leaves the lab. We publish the results. All of them.

0

hidden ingredients

Fragrance is not a free pass

"Fragrance" on an ingredient list can represent up to 3,000 undisclosed chemicals. We list every ingredient. No umbrella terms, no hiding behind "parfum".

6–14

ingredients per formula

Deliberately short lists

Each formula contains only what's clinically necessary. If an ingredient didn't earn its place in the evidence base, it didn't make the cut.

From the community

"

I have tried 47 different moisturisers. I counted. Soothe Dew Cream is the first one my skin hasn't rejected by day three.

Priya Mehta

Eczema-prone, 6-year search

Chicago, IL

"

I put the First Balm on my daughter's cheeks the day we brought her home. I read the ingredient list eleven times before I opened it.

Meredith Callahan

New mother, premature infant

Portland, OR

"

My dermatologist literally asked me what I'd changed. The Calm Serum is the first thing I've used in two years that hasn't made my rosacea worse.

Danielle Okafor

Rosacea & contact dermatitis

Austin, TX

Free Starter Ritual

Three products.
Shipping only.

Tell us your skin concern first. We'll send the three formulations most likely to help — no subscription, no obligation, no surprise charges.

1
2
Kit matched

What's your main skin concern?

We'll match your kit to your skin's specific needs.

Soothe starter kit three pale glass bottles wrapped in tissue paper on linen surface

What's in every kit

3 full-size trial products

Matched to your concern

Ingredient guide

Plain-language breakdown

Patch test card

How to test at home

Formulation story

Why each ingredient is there

Skin Quiz

Build your
complete routine.

Sixty seconds. Three questions. A full regimen recommendation matched to your skin's exact pattern of sensitivity — with the clinical evidence for every product we suggest.

A personalised 3-step routine

Ingredient compatibility analysis

Products to avoid for your profile

A reference card to show your dermatologist

Question 1 of 3

How does your skin feel 30 minutes after cleansing?

Tight and dry
Normal
Oily in some areas
Red or uncomfortable